Description by Mowe Studio:
Alchemy of Failure talks about how logical thought has served us well in so many fields, so we’ve developed a tendency to use it as a guiding principle for almost everything. But in many areas – from economics to marketing – logic is of limited use.
This animation is part of a series of videos we make monthly for the Youtube channel “Iluli by Mike Lamb”. The channel explores technology, security, and strategy and condenses complex topics in 5-minute videos easy to understand.
Directed by MOWE Studio – https://mowe.studio
Script: Mike Lamb, Aidan O’Brien
Creative Direction: Felippe Silveira
Art Direction: Raff Marques
Production: Laís Abreu
Storyboard: Raff Marques
Illustration: Diego Leal, Mayumi Takahashi
Animation: Pedro de Britto
Cel Animation: André Dias
Sound Design: Aidan O’Brien