With adidas launching a new version of the iconic Predator boot 20 years after its first release, football fans all over the world are frantic that the game has changed, crying “This can’t be fair!”
We are stoked to be a part of this global campaign, by bringing to life the epic launch film featuring stars like Paul Pogba, Ter Stegen, Becky Sauerbrunn, Dele Alli + a cameo from David Beckham himself!
In addition, we were given the opportunity to concept and develop dynamic product films showcasing the boot in all its glory. Led by Glassworks Creative Studio Director Rüdiger Kaltenhäuser, the CGI films totally expose the mutation process of the boot: the ‘demonskin’ with 406 spikes that produce more spin on the ball than ever before.
Watch the making of film to see our process of crowd and CG stadium building, complex compositing, hand-crafted cel animation, and the boot’s mutation process taking adidas athletes to an entirely new level.
POST-PRODUCTION / VFX
Predator Mutator – Hero Film
Blake Huber, Darren Macpherson, Hugo Rodriguez Rodriguez
On Set Supervisor
Lead 3D Artist
Jef Fleurkens, David Goubitz, Matthijs Joor, Gunter Freese, Callum Austin
Lead 2D Artist
Alexis da Camara, Nils Crompton, Eric Schaechter, Elsa Tu, Lise Prud’homme
Design & Motion GFX
Art Director & Lead 2D Animator
Hugo Rodríguez Rodríguez
Ola Tandstad, Sergi Sanchez, Margarita Rojas, Eze Cruz, Micaela Lucas
Andy Kidd, Leonardo Grassi
Predator – Product Film
Concept Development & 3D Lead
Callum Austin, Tim Borgmann, Alexander Siquans, Felix Geremus, Stephan Haidacher, Jef Fleurkens, Matthijs Joor, Gunter Freese
Maxence Peillon, Lise Prud’homme, Alexis da Camara
Belén Palos, Rachael Trillo