2D3DABSTRACTADVERT/TVCANIMATIONDAILY MOGRAPHMOTION GRAPHICS

Daily Motion Graphics #603 / Adidas – ‘100% Unfair’ – Predator Mutator – Hero Film

By March 12, 2020 No Comments

Description:

With adidas launching a new version of the iconic Predator boot 20 years after its first release, football fans all over the world are frantic that the game has changed, crying “This can’t be fair!”

We are stoked to be a part of this global campaign, by bringing to life the epic launch film featuring stars like Paul Pogba, Ter Stegen, Becky Sauerbrunn, Dele Alli + a cameo from David Beckham himself!

In addition, we were given the opportunity to concept and develop dynamic product films showcasing the boot in all its glory. Led by Glassworks Creative Studio Director Rüdiger Kaltenhäuser, the CGI films totally expose the mutation process of the boot: the ‘demonskin’ with 406 spikes that produce more spin on the ball than ever before.

Watch the making of film to see our process of crowd and CG stadium building, complex compositing, hand-crafted cel animation, and the boot’s mutation process taking adidas athletes to an entirely new level.

CREDITS

CLIENT
Adidas

AGENCY
TBWA\NEBOKO

PRODUCTION COMPANY
Biscuit Films

DIRECTOR
Daniel Warwick

POST-PRODUCTION / VFX
Glassworks

Predator Mutator – Hero Film

VFX Supervisors
Blake Huber, Darren Macpherson, Hugo Rodriguez Rodriguez

On Set Supervisor
Rüdiger Kaltenhäuser

Lead 3D Artist
Darren Macpherson

3D Artists
Jef Fleurkens, David Goubitz, Matthijs Joor, Gunter Freese, Callum Austin

Lead 2D Artist
Blake Huber

2D Artists
Alexis da Camara, Nils Crompton, Eric Schaechter, Elsa Tu, Lise Prud’homme

Design & Motion GFX
Nils Crompton

Art Director & Lead 2D Animator
Hugo Rodríguez Rodríguez

2D Animators
Ola Tandstad, Sergi Sanchez, Margarita Rojas, Eze Cruz, Micaela Lucas

Colourist
Scott Harris

Colour Assist
Luke Osborne

MCR
Andy Kidd, Leonardo Grassi

Engineering
Shaun Laws

Predator – Product Film

Director
Rüdiger Kaltenhäuser

Concept Development & 3D Lead
Rüdiger Kaltenhäuser

3D Artists
Callum Austin, Tim Borgmann, Alexander Siquans, Felix Geremus, Stephan Haidacher, Jef Fleurkens, Matthijs Joor, Gunter Freese

2D Artists
Maxence Peillon, Lise Prud’homme, Alexis da Camara

Executive Producer
Chris Kiser

Producers
Belén Palos, Rachael Trillo

Jnr. Producer
Salt Ibraeva

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