Today we have this great feature with Cristóbal Pérez-Gazitúa S. founder of Believe. Check out their awesome new showreel and read through some words of wisdom from Cristóbal.
Tell us about yourself. How did you start in the industry?
I started to Believe almost 11 years ago along with my business partner Marcelo Stephani. In the beginning, it was just the two of us in this really tiny office. I was already doing some freelance work doing TV spots for a concert promoting among other things. So we started the company with those jobs as our bread and butter for the first year, but we knew we wanted to move into different things.
What do you do for Believe and share with us what makes the studio unique or special?
Believe is the largest and most important studio in Chile, and one of the biggest in South America. Over the last couple of years, we have specialized on doing 2D/3D animated spots in a market that was used to doing everything with live action.
We are a group of almost 30 in-house artists plus a large group of freelancer who covers the whole process of creating a TV spot. We are involved in the creative, the design, storyboarding, animatic, you name it!
Please tell us a bit about your new Reel and what we can expect from Believe in the future.
This is our most ambitious reel to date! Last year was the first year in which we were able to deliver a big animated project almost every month.
In 2019 we are aiming to keep doing these kinds of project but not only in Chile, but the rest of the world. The last few years we were lucky enough to develop projects for the US, Europe, and the Middle East, but we are aiming to make those a big part of our production over the next decade.
Are there any noteworthy projects that the studio has completed that you would like to share?
Yes! We just finished work on a TV spot for Spain’s “El Corte Ingles”, which for those of you not familiar with it is like the Spanish version of “Macy’s”. It was a huge opportunity to work with such an important company, and the fact that they trusted us to do their first ever full CG commercial, it was a big responsibility.
We believe that the result was great, and the client was extremely happy with it!
Share with us the workflow for a typical project.
It all usually starts with an email or phone call asking for a quote. Our production team then goes in a back and forth with the client in order to see what’s the best solution to their request considering a number of factors (schedule, budget, idea, etc).
Once we agree on all that, we move to creative. Almost all of the project we work on, we start only with a written script, so we have to develop the proper way to tell the story, design the characters and sets, in other words, everything.
Our usual total production time is about 3 months from start to finish.
What challenges do you face in your work each day?
Our biggest challenge is time!. We are always in a race against time. I honestly believe that there’s no such thing as a perfect schedule. Trying to balance everything our artist want to do and what the client need, is a huge task.
We have a group of the most talented artist in the region, and they are always aiming to learn new things and new technologies, but we need time to develop those skills and be able to incorporate them into our pipeline.
At the same time, with each project we do we push ourselves a bit further, so our clients expect a level of quality equal or superior to all our previous jobs.
Any advice for motion graphic artists both freelance or for those looking to work full-time?
The best advice I can give anyone is to try and work in the real world. Even if it’s a small job. We usually get tons of reels each week, and the one that stands out from the rest are those in which the artist has actual experience working with clients and other people.
For freelance artist, my best advice is to be responsible. There are some amazing freelance artist that we work with from all over the world, and when you are working on different timezones, with folks you never met in real life, trust means everything. So try to keep your delivery dates, try to always be available, and by doing so, you will be contacted again and again.
Where would you like to see yourself and believe in 5 years?
We are aiming to focus on CG animated or 2D animated spots in which we cover a bigger part of the production process. We would like to turn Believe into an international brand and keep working with client for all around the globe.