Some months ago, I was invited by MTV to make an Artist Ident.
In this occasion, the ident is an interpretation of the emotion/keyword they gave me: “HAPPY”.
The main color had to be yellow.
Bearing in mind these two premises, I decided to create a kind of “happiness tunnel”, painted frame by frame using colored pencils to give an emotional and nostalgic touch to the piece.
MAKING OF: https://ift.tt/2v95Vvq
Client MTV WCS
Produced by O
Directed by Josep Prat Sorolla
Postproduction Coordinator Yukio Montilla
Josep Prat Giner
Josep Prat Sorolla https://ift.tt/2nP3NVv MTV ARTIST IDENT / Happy Josep Prat Sorolla / SEPE