Daily Mograph 080 / ASOS wordmark in motion
Ben Lewin of Studio&Co. asked Awake to make his idea of how the ASOS logo could work in motion come to life. During the creation of the ASOS brand this idea wasn’t pushed through but he felt that it was strong enough to be developed for his case study of the project.
Read more at: designedbyawake.com/work/asos-logo-animation/
Creative Direction: Ben Lewin | Studio&Co.
Motion Graphics: Awake