Daily Mograph 525 / Copa Airlines

Explainer videos just get better and better. Binalogue with another winner.


Copa Airlines approached us to conceptualize, direct and produce an explainer video that would introduce and guide passengers through it’s new web check-in platform.

From the very beginning we wanted Copa’s “Flying is very easy” tagline to be translated onto all aspects of this piece such as colour, form, type and motion, which is why we set out to turn an otherwise dry and uninteresting (and potentially confusing) topic into a simple, fun and, you guessed it, easy to watch piece.

Project info
Client: Copa Airlines – http://ift.tt/1nYrIe5
Agency: Planet Ife – http://ift.tt/1nYrGCN
Production Company: Binalogue – http://ift.tt/t1mQIp

Our role:
Concept, direction, art direction, character development, illustration, design, motion graphics.

Script: Planet Ife – http://ift.tt/1nYrGCN

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http://binalogue.com http://ift.tt/1oCf4j3 Copa Airlines – Web Check-In – Explainer Video binalogue

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