Daily Mograph 502 / Nike / Reuse-a-Shoe

ManVSMachine busts out a great advert for our favorite shoe brand. The 3D work and in particular render are perfect for the feel of this spot.


Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it’s process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

Full project page: http://ift.tt/11e7Xij


Design, Direction & animation:

Echolab http://vimeo.com/mvsm Nike / Reuse-a-Shoe ManvsMachine

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