Daily Mograph 404 / Discovery Channel Redesign

One of the true pioneers of the mograph world and big names in the business, Troika gives a taste of their “avergeresque” skill buy dishing out this monster of a re-brand package. Watch and learn.

Discovery is a great brand that needed a little sharpening of the spear. Working closely with the Discovery team, we focused the goals for the new identity; more energy and immersion in the worlds of the shows, a robust promo toolkit for the growing programming slate. Bold typographic layouts, documentary grit, a bright palette and mnemonic capture Discovery’s optimistic, hands on approach to the world. Discovery Channel Redesign Troika

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